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Retro Bettie

This last October, I took part vending during the annual Retro Bettie Bazaar hosted by Cherry Dollface. This is an event that I attend as a shopper each year, and I have always really enjoyed.

Now, I walked into this event not intending to do well. It isn’t really my crowd, being that most items being sold are vintage or pinup oriented in some fashion, and my stuff is not. But, I figured, lots of pinup moms, and I would go and hang out anyway, so let’s give it a try!

Attendance was not what I had come to expect, it was pretty down. So, from the start it was a slow day. However, everyone there was fun and excited to be out and about. The ladies and gents (and kiddos) that came around were trick or treating, laughing, smiling, and just generally enjoying their day.

As far as sales go, for me, it was pretty much zilch. Like I said, I don’t quite fit the motif, and I think I am just more expensive than what people are used to at these sort of events. And the one thing I have learned after all of these years is that the sale isn’t worth selling my work short. The expense of yarn and the time it takes to make this stuff is worth a decent price, so it is all about finding those willing to pay it.

The day wasn’t a total bust, as I got to see some of my favorite ladies from the SoCal pinup community, and the wonderful Jessica of Bomber Betty Cosmetics, which is pretty much the only makeup I wear.

We are still trying to figure out a good pricing display for events…as I hate individually tagging things, because there is just SO much, plus whether sales tax is included changes based on the event. But, at the same time, because there is so much, it is hard to have a sign for the individual items.

What do you guys think? What is the easiest pricing situation when you have hundreds of different types, and differently priced, items?

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That 2018 Spirit

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2017 was a lot of falling behind, not meeting my goals, and struggling to keep my sanity. I had a whole slew of health issues, to include a surgery, non-related physical therapy, and an entirely separate day spent in the ER getting a CT. I started back at school full time, and I tried to spend a little more time focusing on what I wanted to do, make, and enjoy. So, the business side of the house didn’t go as swimmingly as hoped.

However, each new year brings a whole new level of chaos and crazy, so 2018 is bound to make up for 2017. It may be worse, but hey, it could be better! So, I have made a more realistic plan, and hopefully will be able to achieve all of this in the upcoming year.

 

Goals for 2018….

  • Crochet more yarn than I buy. Period. No ifs ands or buts…Get into that stash!
  • Update this blog at least once a week.
  • Sell 150 items, including through shows and online.
  • Attend 3 craft fairs. Actually sell something at each of them. 🙂
  • Write, review, and list 2 new patterns.
  • Have all Christmas presents made and ready to ship by Thanksgiving.

 

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2017 Review

2017 was an interesting year for me. My family went through a lot, and my husband and I both started back in college. So, things got a little hectic and crazy, but I think by the end of the year, we were starting to get the hang of it. However, considering I know what 2018 has in store for me, I can guarantee a much less aggressive goal oriented year.

 

Goals for 2017….

I am not setting an item goal. My focus this year is going to be on introducing new products. I have a big plan laid out that I will share in tomorrow’s post.
Technically, I met my goal 31 out of 52 weeks this year. So that is actually way, way, way better than I thought I would do! I am actually impressed with myself. I started slacking around June, and then things got really bad when I started back in school come September. I pretty much just cut everything out of my life and gave up.

Update this blog at least once a week.
Well, I managed at least once a month…

Sell 350 items. I am sticking with this one. This one will bring me joy. 🙂 HAHAHAHA! I sold 77 items. This was not my year apparently. I was also, obviously, way down on revenue this year. Like…wayyyy down.

Attend 3 craft fairs. Soka University, Patchwork Santa Ana Spring and Patchwork Santa Ana Fall. I don’t have the time to stock for more than that, and I know that these are good, solid shows. I actually only ended up doing 1 show this year. I did Retro Bettie, which I believe I still need to even blog about.

 

Yarn Purchased in 2017
52,056 yards, +18lbs of roving
12,740 yards of Red Heart Super Saver
11,544 yards of Lion Brand Scarfie
11,220 yards of Pound of Love
4,615 yards of I Love This Yarn
2,840 yards of Crafter’s Secret
2,600 yards of Aunt Lydia’s crochet thread
1,970 yards of Lion Brand Ice Cream
880 yards of Bernat Blanket
812 yards of Caron One Pound
788 yards of Lion Brand Wool Ease
708 yards of Red Heart Super Saver Stripes
615 yards of Big Twist
440 yards of Bernat Baby Blanket
284 yards of Yarn Bee Urban
18 pounds of wool roving

Yarn Crocheted in 2017
39,979 yards, +18lbs of roving, +2 yards of fleece
9,209 yards of Red Heart Super Saver
7,067 yards of I Love This Yarn
5,928 yards of Lion Brand Scarfie
4,708 yards of Pound of Love
4,624 yards of Crafter’s Secret
3604 yards of Red Heart Soft
1,610 yards of Lion Brand Ice Cream
770 yards of Bernat Blanket
710 yards of Yarn Bee Urban
570 yards of Lion Brand Jiffy
472 yards of Red Heart Super Saver Stripes
268 yards of Caron One Pound
220 yards of Bernat Baby Blanket
184 yards of Lion Brand Baby Soft
35 yards of Aunt Lydia’s crochet thread
18 pounds of wool roving
2 yards of fleece

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December Review

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December was sort of a hairy month for me. I got a lot done, but I also may have spent $130 on yarn too, so there goes the bust out my stash goals. lol. But, I did have a get $100 off a $200 purchase coupon for Joann’s…so what was I supposed to do?!

But, between finals, Christmas presents, and being sick, I didn’t get anywhere near where I wanted to this month. Oh well, it is what it is I suppose. Maybe next year will look up a little better.

December Plan

Dec 4 – Christmas Props Nope

Dec 11 – Christmas Amigurumi Nope

Dec 18 – Free Week Done!

Dec 25 – Free Week Done!

Yarn Purchased in December

12,211 yards total (Yea…this ruined me for the year I think…I definitely didn’t get into stash busting!)
6,240 yards of Lion Brand Scarfie (because Christmas presents, and I actually used quite a bit of it!)
2,040 yards of Lion Brand Pound of Love (for a birthday present!)
1,820 yards of Red Heart Super Saver (for a Christmas present that didn’t end up getting made)
788 yards of Lion Brand Wool Ease (my older daughter picked it out)
708 yards of Red Heart Super Saver Stripes (for my younger daughter’s afghan she is making)
615 yards of Big Twist (for a Christmas present that didn’t end up getting made)

Yarn Crocheted in December

6,845 yards total
4,368 yards of Lion Brand Scarfie
1,438 yards of Pound of Love
478 yards of I Love This Yarn
472 yards of Red Heart Super Saver Stripes
89 yards of Crafter’s Secret

Sales History

  • 2013 0 sales for 0 items
  • 2014 7 sales for 16 items, an increase in revenue.
  • 2015 7 sales for 8 items, an increase in revenue
  • 2016 17 sales for 20 items, an increase in revenue
  • 2017 7 sales for 7 items, a reduction in revenue
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November Review

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November was really all about me. I spent a lot of time working on things, for me. I made a Harry Potter scarf for each house for me, I made a shawl for me, plus I made a bunch of Christmas presents. I made one amigurumi for a friend to order in December, and that is about it. It was nice, and relaxing, to work on my own projects for once. And since I didn’t have anything in particular in mind, it wasn’t difficult to work through my stash for nearly all of what I worked on. Plus, my daughter started some Christmas presents for her mom and that side of the family, so that helped with my count. (Hey! It comes out of my stash ==> it counts towards my yarn crocheted in a month! lol)

 

November Plan

Oct 30 – Christmas Props
Yea…no

Nov 6 – Thanksgiving Props
Yea…no

Nov 13 – Charity
Nope…

Nov 20 – Christmas Props
Hahaa…still no.

Nov 27 – Free Week
Technically, yes. I completed this. 😉

 

Yarn Purchased in November

3,432 yards total
3,432 yards of Lion Brand Scarfie (I really just thought it was pretty and wanted it…and it was on sale…and I had a coupon…and now I can use it to make Christmas presents!)

 

Yarn Crocheted in November

4,984 yards total (I am actually really surprised to see that I crocheted more than I purchased…I purchased A LOT of yarn this month!)
91 yards of Red Heart Super Saver (horsie)
268 yards of Caron One Pound (horsie)
102 yards of Lion Brand Pound of Love (blanket)

2,431 yards of I Love This Yarn (Harry Potter scarves and Christmas presents)
532 yards of I Love This Yarn (crocheted by my 11 year old for Christmas presents)
1,560 yards of Lion Brand Scarfie (shawl, Christmas presents)
9 pounds of wool roving (Christmas blankets)


 

Sales History

  • 2013
    • 0 sales for 0 items
  • 2014
    • 7 sales for 7 items, an increase in revenue.
  • 2015
    • 15 sales for 17 items, about a 295% increase in revenue
  • 2016
    • 21 sales for 26 items, about a 125% increase in revenue
  • 2017
    • 2 sales for 2 items, about a 89% reduction in revenue
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October Review

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October was sort of a bust for me. I sold very few candy corns or even patterns, so I am guessing that the trend is starting to die down. And with my limited time to redo my photos and get my other listings back up, it doesn’t look like things will go much better for the next couple of months either. Oh well, that’s the way the cookie crumbles.

 

October Plan

 

Oct 2 – Halloween Props
Done. All I did pretty much.

Oct 9 – Halloween Props
Done. I even made some cool candy corn witch hats that I will eventually blog about.

Oct 16 – Halloween Props
Done. I even made some cool candy corn witch hats that I will eventually blog about.

Oct 23 – WIPs
Done. I finished up some earrings, some hairbows, and some hair snoods.

Oct 30 – Christmas Props
I am still considering if I am even going to go this route. I am tired and am focused on making some easy, fun stuff for me…as well as some Christmas presents.

 

Yarn Purchased in October

2,684 yards total
812 yards of Caron One Pound (for a special order from a friend)
1,872 yards of Lion Brand Scarfie (I really just thought it was pretty and wanted it…)

 

Yarn Crocheted in October

3,267 yards total (Well…at least I crocheted more than I purchased…)
2,184 yards of Red Heart Super Saver (candy corns)
710 yards of Crafter’s Secret (candy corns)
373 yards of Lion Brand I Love This yarn (toddler sweater)

 

Sales History

  • 2013
    • 2 sales for 2 items
  • 2014
    • 11 sales for 12 items, about a 2154% increase in revenue.
  • 2015
    • 53 sales for 59 items, about a 495% increase in revenue
  • 2016
    • 44 sales for 48 items, about a 23% reduction in revenue
  • 2017
    • 13 sales for 13 items, about a 77% reduction in revenue
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September Review

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September wasn’t as bad as I thought it would be. School is exhausting, but I am doing better than I thought I would. Plus, I have been steady with orders, but not overwhelmed. I am doing a limited run of the candy corn, with no more than 2 MTO at a time. Everything else in the shop is RTS.

 

September Plan

 

Sep 4 – Pinup
Actually, I did sort of work on this.  I did some minor work on some stuff for my Retro Bettie festival. I also worked on a sweater for me

Sep 11 – Halloween Props
My Sept/Oct focus in life.

Sep 18 – Thanksgiving Amigurumi
Nope. More candy corns.

Sep 25 – Halloween Props
Yup! I made like 15 this month. Plus, I also made a candy corn witch’s hat.

 

Yarn Purchased in September

3,640 yards (+18lbs) total
3,640 yards of Red Heart Super Saver (candy corn
18 pounds of wool roving (Christmas presents for my nieces/nephews)

 

Yarn Crocheted in September

2,903 yards (+4.5lbs)  total (Well…I almost crocheted as much as I purchased…)
1,820 yards of Red Heart Super Saver (candy corns)
710 yards of Crafter’s Secret (candy corns)
220 yards of Bernat Baby Blanket (adult sweater)
153 yards of Lion Brand I Love This yarn (toddler sweater)
4.5 pounds of wool roving (read about my niece’s blanket here)

 

Sales History

  • 2013
    • 1 sale for 1 item
  • 2014
    • 3 sales for 3 items, about a 1733% increase in revenue.
  • 2015
    • 58 sales for 60 items, about a 2500% increase in revenue
  • 2016
    • 40 sales for 40 items, about a 45% reduction in revenue
  • 2017
    • 23 sales for 23 items, about a 40% reduction in revenue