Sometimes, I feel badly for Etsy. It’s almost like Etsy is that poor kid on the playground who tries so hard to fit in, but everyone just wants to pick on her. (And yes, for this blog, Etsy is a girl!)
Sellers have spent the last year in the forums complaining about trademark infringement.
Sellers have spent the last year in the forums complaining about how these “bad sellers who rip off buyers are giving us all a bad name!”
Sellers have spent the last year in the forums complaining about how these “shops with terrible reviews show up first in search and then customers just quit because they buy from shops who don’t deliver!”
Etsy did what they could to resolve this problem. They tweeked search. And the tweeks are great. SEO still matters…and it hasn’t changed. It is still the same skewed SEO that Etsy has always required.
Recency is back to making a difference in search relevancy, Yay! So all of that brand new stuff you just listed may get found quicker! And, it isn’t a huge part, so you don’t have to waste money renewing and renewing and renewing!
If you have TM / copyright infractions against your shop, it hurts your chances of being found in search. Yay! Maybe when someone searches for a “mouse cup” they might find stuff other than Mickey Mouse!
If you have poor reviews, meaning your star average is lower, it hurts your chances of being found in search. Yay! Two and three star shops won’t be on the front page! So, they have to work on their customer service! Yay!
If you have a high percentage of open cases to sales or a high percentage of cases closed in buyers favor vs your favor, it hurts your chances of being found in search. Yay! People who don’t send items, or don’t send what was listed won’t be the first ones found! Yay!
I fail to see how for a good, honest shop that does their best and helps out their customers and makes a product that they actually thought of themselves, is going to be hurt by this. People are concerned about newer shops, well, Etsy also figured that into the equation. SEO is still the most important part, but these other things now factor in as well. They are trying to help both buyers and sellers by booting the shops that aren’t doing a great job to the back. How is that a bad thing?
It doesn’t matter what decision Etsy makes, people are against it. They rage, they roar, they petition. I am fairly certain that if Etsy came out pro-oxygen, there are several people in the forums who would likely suffocate.